Keyword Advertising (PPC)
Pay-per-click campaigns built around the exact words your customers type into search.
Keyword advertising connects your business with people the moment they search for a product, service or answer. You only pay when someone clicks, so every keyword needs to earn its place.
We research the terms your customers use, group them into tightly focused campaigns, write ads that match what people are looking for, and constantly prune what does not perform.
What’s included
- Keyword research and competitor analysis
- Campaign and ad group structure
- Ad copy testing
- Negative keyword management
- Quality score and landing page improvements
- Monthly search term and performance reports
The benefits
Pay for results
Spend goes to clicks from people interested in what you sell.
Insight
Search data shows what your market really wants.
Easy to scale
Add budget to the keywords that deliver.
Our process
Discover
We review your goals, audience, budget and current results.
Plan
We recommend channels, a strategy and a clear timeline.
Launch
We build, set up tracking and go live.
Optimise
We measure, report and improve results every month.
Frequently asked questions
How long until I see results?
Traffic can start as soon as campaigns are approved. Optimisation improves results over the first few months.
Can you target a specific city or country?
Yes. We can target by location, language, device and time of day.
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